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Strategy

2 posts in this category — practical playbooks for webinar operators.

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Evergreen or Live? A Decision Framework for Webinar OperatorsStrategy
May 23, 2026●Derek Haywood

Evergreen or Live? A Decision Framework for Webinar Operators

Live launches build adrenaline and community. Evergreen funnels deliver predictable cost-per-call. Most operators should run both — here's when each wins.

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Why Show-Up Rate Is the Only Webinar Metric That Actually CompoundsStrategy
May 23, 2026●Mara Delgado

Why Show-Up Rate Is the Only Webinar Metric That Actually Compounds

Most operators optimize for opt-in cost. The real lever is the percentage of opt-ins who actually attend the live event. Here's why.

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