Custom Software That Talks To GoHighLevel
We build WordPress plugins, AI chatbots, voice-AI bridges, custom attendee-pipeline software, and full GHL Marketplace apps. Anything that connects to or extends GoHighLevel — we'll build it for your webinar business or your clients.
From One Plugin To A Full Marketplace App
Eight common builds — plus anything else you can spec. If it touches the GHL API, we can build it.
WordPress ↔ GHL Plugin
Custom WP plugin that syncs forms, posts, custom fields, and pipelines between your WordPress site and your GoHighLevel sub-account. Two-way data flow.
Custom AI Chatbot in GHL
Branded conversational AI chatbot embedded on your webinar funnel, connected directly to GHL pipelines — answers registration questions, books sales calls, and tags attendees inside GHL automatically.
Attendee Pipeline Dashboard
Custom webinar-operations dashboard built on top of GoHighLevel — pipeline-stage automation, registrant-to-attendee journeys, reminder-cadence checklists, replay-watch hooks, all branded to your webinar business.
Voice AI ↔ GHL Bridge
Custom VAPI / Retell pipeline that records, transcribes, and tags every inbound call inside GHL. Includes no-show follow-up triggers and live-transfer rules to your closers.
GHL ↔ Anything Sync
Sync GHL with WebinarJam, Demio, Zoom, EverWebinar, QuickBooks, Stripe, Calendly, or your custom DB. Webhooks, polling, scheduled jobs — whatever the integration requires.
Custom Reporting Dashboard
Real-time analytics dashboard pulling data from GHL + your other tools. Build views your webinar business actually uses — show-up rate by source, calls booked by webinar, revenue by registration channel.
Mobile-First Attendee Portal
Branded mobile-friendly attendee portal where your registrants confirm their seat, see the live link, watch replays, book a sales call, and check out — backed by GHL data.
GHL Marketplace App
Build and publish your own GHL Marketplace app — for in-house use, white-label resell, or full marketplace listing.
Got a different idea? Book a discovery call — if it's possible, we'll build it.
We Pick The Right Tool For Your Project
No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.
Backend frameworks
Frontend frameworks
AI & integration layer
Real GHL Software We've Shipped
Anonymized examples of what we've built for webinar businesses and agencies in the past 18 months.
WordPress → GHL form sync
Custom WP plugin that pushes every form submission to GHL as a contact, tagged by form name, with custom field mapping. Includes admin UI for non-developers.
Embedded AI intake bot
Lightweight chatbot widget for any website — answers webinar registration FAQs, qualifies leads with branching logic, books consultations directly into GHL calendar.
Webinar attendee tracking dashboard
Custom dashboard for a 4-coach course-creator brand. Pulls registrants from GHL, adds webinar-specific fields (registration source, replay-watch %, call-booked status). Built in 6 weeks.
Bilingual VAPI no-show recovery agent
Custom VAPI agent for an evergreen-webinar coaching business. Detects English / Spanish in the first phrase, runs separate no-show recovery scripts, logs everything to GHL contact records with structured fields.
GHL ↔ WebinarJam one-way sync
Webhook-driven sync that creates a GHL pipeline stage from every WebinarJam attendance event. Updates GHL attendance and replay-watch custom fields based on live vs replay viewing.
White-label GHL Marketplace app
Built and published a GHL Marketplace app for an agency to resell to 40+ sub-account clients. Includes auth, billing, and admin UI.
From Idea To Production In 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Discovery Call
30 minutes free. We understand your GHL setup, the problem, and the integration surface.
Fixed Quote
Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.
Build Sprints
1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.
Testing & QA
Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.
Deploy + Warranty
We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.
Two Ways To Engage
Project-based or hourly — whichever fits your build.
Fixed-Price Build
- Written scope & fixed timeline
- Milestone-based payment
- No surprise invoices
- 30-day bug-fix warranty
- Full IP transfer
- Best for clearly-defined builds
Hourly Development
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates
- Cancel any time (1-day notice)
- Senior dev included
- Best for evolving scope
Common Questions About GHL Development
How is this different from the generic /custom-software page?
This page is specifically about software that connects to, extends, or replaces parts of GoHighLevel. The generic /custom-software page covers Claude-Code-built apps, AI agents, voice agents, and SaaS products that may or may not touch GHL. If your build involves the GHL API, GHL Marketplace, or anything talking to a GHL sub-account — this is the right page.
What stack do you use?
We pick per project. For WordPress plugins → Laravel-style PHP. For data pipelines and AI agents → Python (FastAPI). For SaaS dashboards and client portals → Next.js + React. For voice → VAPI or Retell. For AI logic → Claude Agent SDK (sometimes OpenAI). We never force a stack — we pick what's best.
How long does a typical GHL plugin build take?
WordPress-to-GHL connector: 2–3 weeks. AI chatbot embedded in GHL: 3–4 weeks. Custom attendee-pipeline dashboard: 6–10 weeks depending on scope. We scope every project up front with a fixed timeline.
Do you sign NDAs?
Always. Send your standard NDA at the discovery call and we'll sign before anything sensitive is shared.
Do I own the code?
100%. Full IP transfer is included by default. The code lives in your repo, deploys to your infrastructure, runs under your accounts.
Can you publish to the GHL Marketplace?
Yes — we've published several Marketplace apps for clients. We handle the submission, the listing copy, the screenshots, and the technical review process.
How much does it cost?
Fixed-price quotes start at $3K for small WP plugins, $5–15K for custom AI chatbots, $15–40K for full attendee-pipeline dashboards, $25K+ for GHL Marketplace apps. Hourly retainer is $75/hr if you prefer pay-as-you-go.
What if I need ongoing maintenance?
Two options: dedicated GHL VA with developer support starts at $997/mo (see /hire-va), or hourly retainer at $75/hr with no minimums. 30-day bug-fix warranty is included free on every fixed-price build.